CPG Brands
The ERP built for
CPG operations.
Lot tracking, FEFO expiry management, retail EDI compliance, and multi-channel inventory in one system. Used by CPG brands like Grüns, Wild, Cora, and Universal Yums.
Customer stories
Used by leading CPG brands.
“The Fulfil team have been great partners, critical to our growth, and will continue to be critical to our growth into the future.”
“As a CPG brand I think it's really important to know what you have, where it is, and when you're looking at it. That has improved drastically since moving to Fulfil.”
“When we were looking for an ERP software, the starting point was what's the best in-class solution for a direct-to-consumer business like ours. Fulfil really stuck out from the pack.”
“The Fulfil onboarding was half the time of our legacy ERP implementation. Being in 8 different markets, 5 different warehouses, we rely a lot on having a good ERP.”
“You can easily backtrace every ingredient that's used for every single product. From a compliance standpoint, it is a game changer.”
“We needed to have all of our inventory in one location, and be able to cross sell it among multiple brands to separate sales channels. The way that Fulfil solves this problem is absolutely fantastic.”
The challenge
Operational challenges unique to CPG.
CPG brands face operational pressures that generic ERPs aren't built to handle.
Lot tracking and expiry management
Every batch needs a lot number, a manufacturing date, and an expiration date. Without FEFO picking logic enforced at the warehouse level, near-expiry product ships and expired product ends up in your count.
Retail and EDI compliance
Walmart, Target, Kroger, and Whole Foods each have their own EDI specs, labeling requirements, and compliance rules. Getting it wrong means chargebacks. Onboarding a new trading partner takes months without the right system.
Multi-channel inventory across 3PLs
Running DTC, Amazon, and retail simultaneously, with inventory split across co-packers and third-party warehouses, means stockouts on one channel and dead stock on another without real-time visibility.
Lot tracking and FEFO
Know exactly what you have and when it expires.
Every unit tracked to a lot number with manufacturing date and expiration date. FEFO (First-Expired, First-Out) picking logic runs automatically in the warehouse. No manual sorting, no near-expiry product accidentally shipping.
Set configurable expiry buffers by channel. Block retail shipments of products expiring within 90 days while still allowing DTC fulfillment. Get alerts before product approaches the danger zone so you can run promotions, not write-offs.
- ✓Unique lot numbers for every production batch
- ✓FEFO picking enforced at warehouse scan level
- ✓Channel-specific expiry buffers (retail vs. DTC)
- ✓Instant lot traceability for recalls, from raw material to customer
- 90 days out: Alert. Plan promotions.
- 60 days out: Block retail shipments
- 30 days out: Remove from active DTC stock
- Expired: Auto-disposition, out of all counts
Retail and EDI compliance
Onboard retail partners with native EDI.
Built-in EDI handles the full order cycle with every major grocery, mass, and natural retailer. Purchase orders flow in automatically. ASNs and invoices generate on shipment. Compliance labels print to each retailer's exact spec.
Cora scaled from 10 to 18+ retail trading partners on Fulfil. "When we add a new trading partner and we get new business, it's really important to have quick action," says Caroline, Senior Fulfillment Manager at Cora. "The testing phase does not take long at all."
- ✓EDI 850, 856, 860, 810, 820, 852, 846, 875, 880, 997 supported
- ✓Retailer-specific compliance labels (GS1, SSCC barcodes)
- ✓Automated lot number inclusion on shipping documentation
- ✓Onboard new trading partners in days, not months
Multi-channel inventory
One inventory number across every channel.
DTC, Amazon, retail, and wholesale all drawing from the same physical stock. Fulfil maintains a single inventory record and allocates automatically. No spreadsheet reconciliation at month end, no overselling on one channel because another channel wasn't updated.
Wild manages 4 Shopify stores, 11 Amazon marketplaces, and 34 warehouse locations across 6 third-party logistics providers from a single Fulfil instance.
- ✓Event-driven Shopify and Amazon inventory sync
- ✓Unified inventory across unlimited 3PL and warehouse locations
- ✓Channel-level allocation rules (reserve stock for retail POs)
- ✓Lot-level visibility at every location
Manufacturing and co-packers
Manage production in-house or through co-packers.
Build multi-level BOMs that cover every ingredient, component, and packaging element. Run work orders that consume raw materials and produce finished goods with lot numbers attached, whether you're manufacturing in-house or receiving finished goods from a co-packer.
- ✓Multi-level BOMs for ingredients, components, and packaging
- ✓Work orders with raw material consumption tracking
- ✓Receive finished goods from co-packers via Manufacturing Orders and Internal Shipments with lot numbers attached
- ✓Full lot traceability from raw material consumption through finished goods receipt
Track production and raw material inventory across multiple co-packing locations. Know what's at each facility, what's in transit, and what's available to promise. No chasing down spreadsheets.
Financial operations
Close faster with accurate COGS.
CPG brands carry landed costs (freight, duties, co-packing fees) that need to be absorbed into COGS accurately. Fulfil's built-in general ledger tracks landed costs at the product level and auto-posts journal entries as inventory moves.
Cora cut their month-end close from 10 days to under 5 after switching to Fulfil. With inventory, purchasing, and financials in one system, there's no reconciliation lag between the operations team and finance.
- ✓Landed cost tracking: freight, duties, co-packing fees
- ✓Automatic COGS posting as inventory ships
- ✓Built-in general ledger, no separate accounting sync
- ✓Channel-level P&L: see margin by DTC, Amazon, and retail
Quality and traceability
Built for CPG compliance requirements.
Lot-level traceability from raw material to customer. Cut recall response time from days to hours.
FAQ