Beverage
Built for beverage brands
selling direct and through distributors.
Wine, spirits, canned cocktails, hard seltzer and kombucha, and non-alcoholic drinks. Check every order against your shipping rules, run production at your co-packers, and fill DTC and distributor orders from the same stock. Live in weeks. No Consultants required.
Used by leading beverage brands
The challenge
Every beverage order carries rules a T-shirt doesn't.
Most ERPs treat a case of wine or a pack of canned cocktails like any other parcel. Beverage brands have to check every order before it ships, and track every run before it sells.
Where it can ship
Each state sets its own rules for shipping wine, spirits, and other alcohol direct to consumers. An order to a state you aren't licensed in has to stop before it's picked, not after it's in a truck.
Who signs, which carrier
Alcohol needs an adult signature at delivery, and not every carrier or service accepts it. Someone has to set the right signature and the right carrier account on every label.
When it's safe to send
A case sitting in a hot depot over a weekend is a case you replace. Heat and transit days decide when an order should ship, not just whether it can.
Co-packed production
Most beverage brands don't own a production line. Your cans, glass, and liquid sit at a co-packer, runs come back short, and the paperwork arrives as PDFs in someone's inbox.
Cases, packs, and mixed cases
The same product sells as a single, a four-pack, a case, and part of a mixed case or club box. Every format draws from the same stock.
Distributors and retail
Distributors and retail accounts buy by the case on their own pricing and terms, from the same inventory your DTC store is selling.
Destination rules
Check the state before you pick.
Automation rules look at the destination state and ZIP code on every sales order and shipment. You keep the list of where you can ship wine, spirits, or canned cocktails; Fulfil acts on it.
- ✓Stop an order at confirmation when it ships to a state you can't serve
- ✓Route orders to the warehouse licensed for that destination
- ✓Put shipments on hold with a named reason your team can filter and clear
- ✓Validate addresses and hold the ones that come back invalid
Signature and carriers
Adult signature on every label.
Each shipment carries a delivery signature setting. Set it with a rule on anything containing alcohol, and Fulfil passes it to the carrier when it buys the label.
- ✓Adult signature on UPS, FedEx, and other carriers that offer it
- ✓Connect multiple UPS or FedEx accounts and assign alcohol to the one set up for it
- ✓Rate shopping that prices the signature service into every rate it compares
Weather holds
Hold the case until it's safe to ship.
Hold reasons and automation rules let you pause shipments to hot regions without pulling orders apart by hand.
- ✓Hold shipments by destination state or ZIP code
- ✓Release after a set duration, or wait for your team to release them
- ✓Use day-of-week conditions so ground orders don't sit in a depot over the weekend
- ✓Request Saturday delivery from UPS or FedEx when rate shopping
Co-manufacturing
Run production at your co‑packer.
Outsourced manufacturing orders track the cans, glass, and liquid sitting at your co-packer, consume them when the run starts, and record the co-packer's fee against the run.
- ✓Bills of materials and per-run fees for each co-packer, invoiced or raised as a purchase order
- ✓Adjust completed quantities or reduce the yield when a run comes back short
- ✓Assign a lot number to every run automatically, and trace each lot to the shipments it went out on
- ✓Receive into a quarantine location so stock stays off your channels until it clears quality checks
- ✓Supplier portal for suppliers to acknowledge purchase orders, add tracking, and upload documents
Cases, packs, and clubs
Sell the case. Count the unit.
Mixed cases, variety packs, sampler packs, and club boxes are bundles: one SKU on your storefront, fulfilled as individual bottles or cans. A unit sold on its own and a unit inside a mixed case draw from the same stock.
- ✓Unit-level inventory behind every mixed case, variety pack, and club box
- ✓Group club releases into shipping batches for batch picking
- ✓Flag gift orders and add gift packaging or instructions automatically
- ✓Inventory checks and channel settings to keep flash sales from overselling
- 2 × Pinot Noir
- 2 × Cabernet Sauvignon
- 1 × Chardonnay
- 1 × Rosé
Distributors and retail
Sell through distributors. From the same inventory.
Distributor, retail, and DTC orders run in one system, so a distributor order and a Shopify order draw from the same available stock.
Pricing and orders
Cases, lots, and tax
FAQ
Questions? Answers.
What is the best ERP for beverage brands?
Can Fulfil stop orders to states we can't ship alcohol to?
Does Fulfil support adult signature on delivery?
Can we hold shipments during hot weather?
Does Fulfil work with co-manufacturers and co-packers?
Yes. Outsourced manufacturing orders track production at your co-packer: Fulfil reserves the cans, glass, and liquid you sent them, consumes those inputs when the run starts, and records the co-packer's fee from the routing as a supplier invoice or purchase order.
When the run finishes, adjust the completed quantity or reduce the yield to match what the co-packer actually produced. An automation rule can assign a lot number to each run, and finished goods move from the co-packer's location to your warehouse or 3PL on an internal shipment.
Can we keep product on quality hold before it sells?
How does Fulfil handle mixed cases and club shipments?
Can Fulfil handle distributors and retail accounts alongside DTC?
Does Fulfil replace our alcohol compliance provider?
No. Fulfil is not a licensing, volume-limit, or excise-filing tool. Your compliance provider and counsel decide where and how much you can ship. Fulfil enforces those decisions on every order and shipment: destination rules, signature requests, carrier assignment, and holds.
For sales tax, Fulfil integrates with Avalara, TaxJar, and Numeral to report shipped orders for filing.
Built-in capabilities
Features beverage brands rely on.
Agentic ERP
Run it with your own AI agents.
Let AI do the busywork. Ask Claude or ChatGPT over MCP which shipments are on a heat hold, how many cans came back from the last co-packer run, or what's reserved for a distributor, in plain English, straight from the tools your team already works in.
Go-Live in weeks,
not months.
Used by Splash Wines, Scout & Cellar, Wine Insiders, Wine Access, Gratsi, and Winc. Run your business on data you trust.