Inventory Management
200 stockouts a day with NetSuite.
2 with Fulfil.
That's dbrand's story. Live inventory across warehouses, 3PLs, and channels. COGS updates on every shipment. True margin by SKU.
Customer stories
Trusted by brands managing millions in inventory.
“We have 4-5 different nodes for fulfillment, and everything talks to each other through Fulfil. You could not take Fulfil away from my operations and accounting teams. We couldn't live without it.”
“With NetSuite, daily out-of-stock incidents used to be around 200-500 a day. Now with Fulfil, it's down to one or two a day.”
“The visibility into available-to-sell inventory and the flexibility to sell work-in-progress inventory and pre-book inventory was the number one reason we chose Fulfil.”
Why Inventory Management in Fulfil vs. Standalone Tools
Standalone tools track inventory but disconnect from accounting. You're manually syncing COGS and reconciling values. Fulfil connects inventory to your financials automatically.
| Capability | Shopify Inventory | Standalone Tools (Extensiv, Cin7) | Fulfil ERP |
|---|---|---|---|
| Scope | Basic stock tracking | Multi-channel inventory + order management | ✓ Complete ERP: inventory + financials + fulfillment |
| COGS tracking | No live COGS | Limited COGS, manual sync to accounting | ✓ COGS updated on every transaction |
| Financial integration | None. Requires separate accounting system | Export to QuickBooks or Xero (manual reconciliation) | ✓ Native accounting: inventory movements = GL postings |
| True profitability | Can't see margin by SKU | See margin, but COGS may be stale | ✓ Live margin by SKU, channel, warehouse |
| System complexity | Simple but limited | Another system to manage and sync | ✓ All in your ERP, one system |
What makes Fulfil different.
Cin7 and Extensiv track inventory. Fulfil connects inventory to your financials. Every movement updates your GL automatically.
COGS updates automatically
Every shipment, every production run, every sale. No month-end reconciliation. Inventory value matches your GL at all times.
True margin by SKU
After landed costs, channel fees, and fulfillment. Know which SKUs make money and which tie up cash in slow turnover.
Smart allocation rules
Route based on proximity, inventory age, channel priority, and shipping cost. Not just geography.
Channel inventory control
Show different inventory on each channel.
Reserve 500 units for Amazon. Show only West Coast inventory on Shopify. Include inbound POs in available-to-sell. All while keeping one accurate count.
- Map specific warehouses to specific channels
- Include inbound POs and buildable quantities
- Set safety stock cutbacks by channel
- See true margin by channel after inventory costs
Multi-location visibility
See inventory across warehouses, 3PLs, and retail stores in one view
Channel-specific rules
Different inventory pools for Amazon, Shopify, wholesale, and retail
Committed quantities
Reserve inventory for specific orders or channels before allocation
Open API
Connect any system to live inventory data
Flexible Inventory Visibility
Control what inventory appears on each channel without faking numbers.
Customize inventory availability for each sales channel based on warehouse location, inbound stock, buildable quantities, and custom rules. Your actual inventory data stays accurate.
Channel-specific visibility.
Show different inventory levels on different channels based on warehouse mappings, without duplicating or manipulating your actual stock numbers.
Include inbound and buildable inventory.
Pre-sell incoming inventory or show buildable quantities from your bill of materials, giving customers access to products before they're physically in stock.
Smart cutbacks without data manipulation.
Apply safety stock buffers and custom rules to protect against overselling while maintaining accurate inventory records in your system.
One source of truth: Your actual inventory remains accurate. Each channel displays customized availability based on your business rules. No fake numbers or data manipulation required.
Powerful availability controls
Warehouse Mapping
Map specific warehouses to each channel to control which inventory pools contribute to availability
Dynamic Calculations
Choose from 10+ availability formulas including projected, buildable, and supplier inventory
Listing-Level Control
Override channel defaults for specific products with custom availability sources and rules
Live Sync
Automatic inventory updates to all channels whenever stock levels change
Inventory adjustments
Cycle counts, blind counts, and full audits with reason codes
RFID scanning
Count entire bins in seconds, not one barcode at a time
Bin-level organization
Know exactly which shelf, bin, or pallet each SKU is on
Lot and batch tracking
Track expiration dates, production batches, and recalls
Warehouse management
Full WMS, not just inventory tracking.
Most inventory tools tell you "how many units you have." Fulfil tells you which bin, which lot, and which picker should grab it. Bin-level organization, RFID scanning, automated replenishment.
- Bin-level tracking so pickers know exactly where to go
- RFID support for fast cycle counts
- Lot tracking for expiration and recall management
- Automated bin replenishment when pick locations run low
- Quarantine locations for damaged or returned goods
Ready to see inventory connected to financials?
See how brands like HexClad and The Ridge manage inventory across channels while keeping their books accurate.
See How It Works30-minute demo. See your use case, not a generic walkthrough.
Inventory planning
Forecast based on margin, not just velocity.
A SKU selling 1,000 units/month at 10% margin might be less valuable than one selling 200 units/month at 50% margin. Fulfil's planner knows your true costs, so you optimize inventory investment for profitability, not just sales volume.
- See which SKUs are most profitable, not just fastest-selling
- Identify products tying up cash in slow turnover
- Prioritize reorders for high-margin SKUs
- Track supplier on-time delivery and landed cost trends
- 6-month forecasts based on historical sales and margin
Demand forecasting
6-month forecasts with margin-weighted recommendations
Supplier performance
Track on-time delivery rates and quality issues by vendor
ABC classification
Segment SKUs by revenue contribution and turnover rate
Days of cover
Know exactly when you'll run out of each SKU
BOPIS
Buy online, pick up in store with inventory reserved at the right location
BORIS
Accept online returns in any store, restock automatically
Bundles and kits
Sell bundles, track component inventory, calculate buildable quantities
Live COGS
Cost updates on every transaction. No month-end surprises
Omnichannel
Sell anywhere, fulfill from anywhere.
Your customers don't care where inventory is. They want it fast. BOPIS, ship-from-store, return anywhere. Fulfil routes orders to the right location automatically.
- Buy online, pick up in store (BOPIS)
- Buy online, return in store (BORIS)
- Bundles and kits with subscription support
- COGS updates on every sale
- Smart fulfillment rules for automated routing
How brands use Fulfil inventory.
Multi-Warehouse DTC
$8M Shopify seller, two warehouses
Shopify shows combined inventory. Fulfil routes orders to the nearest warehouse based on customer zip code.
Result: 23% reduction in shipping costs. Finance sees inventory value and turnover by location.
Retail + E-commerce
Online + 15 retail stores
BOPIS and BORIS across all locations. Store inventory tracked separately from warehouse.
Result: Discovered stores with high foot traffic but low margins due to theft and markdowns.
Multi-Channel Brand
Bundles across Shopify, Amazon, wholesale
Same bundles priced differently by channel. Amazon lower margins, wholesale volume discounts, DTC full retail.
Result: Wholesale bundles had higher margins than DTC. They reallocated marketing spend accordingly.
Bundle Optimization
Holiday gift sets with component tracking
Bundles have their own COGS (components + assembly labor). Track profitability by bundle type.
Result: Discontinued low-margin bundles, created new high-margin seasonal bundles instead.
What's included
Built for DTC brands.
Live multi-channel sync.
Stock, committed quantities, and FIFO/FEFO allocation across every channel.
Bin-level WMS with RFID.
Cycle counts, lot tracking, serial numbers, and quarantine locations.
Demand forecasting and reorder points.
ABC classification, days of cover, supplier analytics, and aging reports.
Bundles, kits, and subscriptions.
Buildable quantities, on-the-fly assembly, and product variations.
BOPIS, BORIS, ship-from-store.
Smart fulfillment rules, channel allocation, and flash sale support.
Live COGS connected to the GL.
Every inventory movement posts to your books. No month-end reconciliation.
FAQ
Questions? Answers.
How does inventory connect to financials?
Can I migrate existing inventory data?
Does Fulfil replace my WMS?
Can I manage multiple warehouses?
How do bundles and kits work?
Stop reconciling
inventory spreadsheets.
See how brands like dbrand reduced stockouts from 200/day to 2/day.