Cora Accelerates their Mission of Female Empowerment through streamlined Production and Fulfillment in Fulfil

Overview

Meet Molly Hayward - the Founder and Chief Brand Officer of Cora Life. Hayward has always believed that every body deserves comfort and wellbeing. In 2016, she was inspired to build the Cora brand after realizing how many women and girls around the world deprioritize their education because they can’t afford access to feminine hygiene products.

Cora launched in 2016, with a single product to work towards ending period poverty. In the last six years, it has grown beyond period care to include a full suite of products that support the entire spectrum of health and well-being for female bodies. During this time, Hayward’s purpose-driven company has grown to a team of 29 employees, and for the last 6 years, they have experienced an average growth rate of 200% each year

What makes Cora unique is their giving model. With every purchase made, Cora provides period products and body literacy resources to people who might otherwise go without. This has not only built loyalty and trust with their subscribers, but also attracted a dedicated team that shares in the mission.

“I love how our mission and the success of our business go hand-in-hand, because our ability to sell more products means we can give back more.”

- Janaye Pohl, Director of Operations

Regardless of where Cora’s customers purchase their products, Cora users are empowered and supported throughout their bodies’ cycles and are proud to be part of the Cora brand.

Much of Cora’s growth has been fueled through building a robust omnichannel strategy, which required an early, organized approach to inventory management. While they started out only selling directly to consumers through a subscription model, Cora quickly added significant wholesale retail channels into their distribution efforts, including retail partnerships with Target and Walmart, and selling on Amazon. 

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