How Nécessaire Scales Omnichannel Operations with Fulfil

Nécessaire is a certified B Corp in the health and beauty space focused on reimagining personal care as self-care. Its products can be found on its website and in retailers like Sephora, Credo, Liberty, and Mecca. 

This case study highlights how Nécessaire’s omnichannel growth sparked the need for an ERP and how Fulfil and AMS Fulfillment have helped scale Nécessaire’s omnichannel operations.

The Need for an ERP

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Businesses with simple operations often don’t need an ERP. However, when operational complexity starts to increase, such as selling across multiple channels and tracking inventory in multiple warehouses, an ERP can help alleviate these complexities. 

Nécessaire was approached by retailers like Nordstrom, Sephora and The Mecca and wanted to connect with them via EDI. Nécessaire realized they needed a system like Fulfil to easily connect with these retailers via EDI and unlock wholesale as a growth channel. 

“The biggest driver for us getting an ERP was our partnerships with wholesale brands like Nordstrom, Sephora, and The Mecca. These partners wanted to connect with us via EDI, so we needed to get into a system that was able to easily connect with them and our warehouse really easily.” - Thomas Alcalay, Director of Operations, Nécessaire.

Why Fulfil is the ERP for Omnichannel

Fulfil stood out to Nécessaire as the ERP that would best meet their needs for the following reasons:

1. Strong partnership with AMS Fulfillment: “We chose Fulfil because we liked how it was new, came well-recommended and had a strong partnership already with our warehouse” - Thomas Alcalay, Director of Operations, Nécessaire.‍
2. Ease of use: “It's just so easy to use. It's easy to import files and take files out. It's really easy to customize things yourself instead of needing to ask the support team to do something for you. It's easy on the eyes and tends to work better for what we are doing.” - Thomas Alcalay, Director of Operations, Nécessaire.
3. Pace of change: “I’ve worked with NetSuite in the past. NetSuite has a ‘by 40 year olds, for 40 year olds feel’. I do really appreciate how Fulfil is more intuitive, has a different way of doing things and feels newer. I also appreciate how it feels like Fulfil is always evolving and changing and trying to integrate a lot of AI into things.” - Thomas Alcalay, Director of Operations, Nécessaire.

Driving Operational Efficiency With a Lean Team 

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Nécessaire has a lean operations team of two members, and it has been able to continue staying lean while operating at scale due to the operational efficiencies Fulfil has unlocked. Some of these efficiencies have come from centralized inventory management across warehouses and seamless order management across channels. 

“Fulfil makes it very easy to see the inventory that we have. It aggregates all of our warehouses together to see everything in one place and not miss anything. It's really great for channels and separating orders out internally. As we scale, it's been manageable and easy to use Fulfil as a partner.” - Thomas Alcalay, Director of Operations, Nécessaire.

The Power of Partnerships: AMS Fulfillment + Fulfil

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As part of their growing operations, Nécessaire was looking for a fulfillment partner with multiple warehouses that could support them with both DTC and wholesale fulfillment. AMS Fulfillment stood out for a few reasons:

1. Aligned values: Not only did they have multiple warehouses, but they also had aligned values as a fellow B Corp.
2. Wholesale experience: “They work a lot with brands in the same space that we do. They also ship to the same wholesalers that we do and ones we may want to get into.” - Thomas Alcalay, Director of Operations, Nécessaire.
3. Partnership approach: “AMS Fulfillment is a great partner, and their account managers are amazing. I really feel like they are an extension of our team. As a very small team, we rely a lot on our partners and really appreciate when our partners make our lives easier.” - Thomas Alcalay, Director of Operations, Nécessaire.
4. Seamless integration: As Thomas says, “I couldn't imagine not integrating Fulfil and AMS. If we linked from Shopify to our warehouse, we'd be missing the big wholesale aspect, and it would be a mess. It's kind of nice to know that everything is in one place. You need to change orders or just cancel POs, it's so easy to do everything in Fulfil.”

“I couldn't imagine not integrating Fulfil and AMS. If we linked from Shopify to our warehouse, we'd be missing the big wholesale aspect, and it would be a mess. It's kind of nice to know that everything is in one place. You need to change orders or just cancel POs, it's so easy to do everything in Fulfil.” - Thomas Alcalay, Director of Operations, Nécessaire

Learn more about the AMS Fulfillment and Fulfil integration

Support That Fuels Growth 

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Fulfil’s hands-on approach, in-house implementations, dedicated Merchant Success Manager, and knowledgeable team give brands the support and confidence they need to continue scaling in partnership with Fulfil.   

As Thomas says, “We have a partnership with one of our Fulfil account managers, and we have a group of four or five different people who usually answer our tickets. So, over time, you get to know them, and they get to know us.” 

“As a brand that does DTC eCommerce, wholesale, and international shipments, I think Fulfil just makes it very easy. We don't have to use anything else. We have pretty ambitious growth for this year and the coming years as well. Fulfil will be there for us. They’ve been great and I don't see that stopping.” - Thomas Alcalay, Director of Operations, Nécessaire.

Scaling Your Omnichannel Brand

An ERP with EDI capabilities and a strong network of integrated 3PL partners plays a critical role in your ability to remain agile while scaling as an omnichannel brand.

Learn more about how Fulfil can help you run an efficient omnichannel brand.   

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