How Nomadix Scaled B2B With Fulfil

Nomadix is dedicated to making gear that inspires your next adventure and lasts for every adventure after. Their products can be found on their Shopify site and in hundreds of retail stores, spanning large retailers like DICK’s Sporting Goods, Scheels and REI as well as specialty retailers across North America. 

This case study highlights how Fulfil supported Nomadix in scaling their B2B business and streamlining wholesale accounting on their journey to being named a REI Vendor Partner of the Year nominee for three consecutive years.   

Maintaining Accurate Inventory Levels

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The ability to enable pre-orders and sell against work-in-progress inventory is critical for omnichannel brands with a large B2B channel. Fulfil’s inventory management configurability, which provides visibility into work-in-progress inventory for both sales reps and buyers, stood out to Nomadix as the top reason they chose Fulfil as their ERP. 

“The visibility into available-to-sell inventory and the flexibility to sell work-in-progress inventory and pre-book inventory was the number one reason we chose Fulfil” - Zack Helminiak, CEO & Co-Founder, Nomadix  

Creating Exceptional Sales Rep Experiences

Treating your sales rep experience like your customer experience is critical to building strong relationships with sales reps as a growing B2B brand. Nomadix chose RepSpark as their ordering platform since many of their reps were already on RepSpark and familiar with the platform. 

Fulfil’s open API enabled RepSpark to build a Fulfil integration to ensure operational personnel, retail buyers, and field sales representatives have accurate, actionable inventory, pricing, product, customer, and payment information.

Streamlining Wholesale Accounting

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Managing cash flow and accounts receivable with buyers is a core aspect of growing a B2B business. In addition to Fulfil’s eCommerce accounting capabilities that streamline reconciliation for DTC orders, Nomadix uses Fulfil as their central source of truth for B2B accounting.

Aging reports, collections, and contact management are all tracked in Fulfil. This provides centralized visibility into order and payment history to ensure they know when retailers have paid them and when they need to follow up with accounts for payment. 

“All of our accounting happens in Fulfil. We track our aging reports and collections and can reach out to contacts based on the Fulfil contact records” - Zack Helminiak, CEO & Co-Founder

Building Strong Relationships With Retailers

Big-box retailers often require brands to communicate with them via Electronic Data Interchange (EDI). Having an ERP that supports EDI integrations can build confidence with these retailers, streamline communication and compliance, and unlock new growth opportunities for your brand. 

Nomadix uses Fulfil’s EDI capabilities to connect with retailers like DICK’s Sporting Goods, Scheels, and REI. This has enabled shoppers to discover their products in person in hundreds of stores. Their strong relationships have led to being named a REI Vendor Partner of the Year nominee for three consecutive years.  

Operating With Flexibility at Scale

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Another reason why Nomadix chose Fulfil as their ERP was its built-in warehouse management system. When Nomadix first moved to Fulfil, they used these capabilities to run their own warehouse, shipping both DTC and B2B orders. This enabled Nomadix to streamline their picking and packing processes.  

As their business grew, they decided to start shipping orders from 3PLs. Fulfil’s flexibility allowed them to make this shift and take advantage of direct integrations with their 3PL partners without the need for middleware.  

“We did our own warehousing, so that was another reason we chose Fulfil. They came to set up our warehouse, and we got really fast with our pick and pack” - Zack Helminiak, CEO & Co-Founder, Nomadix.

Growing Your B2B Business

An ERP purpose-built for omnichannel brands can provide the agility to scale with confidence and create exceptional experiences for sales reps, employees and customers alike.  

If you’re looking to learn more about scaling B2B for your brand, tune into this episode of Behind the Stack, where Zack shares advice on:

• Managing cash flow and A/R with B2B accounts
• What to look for in a 3PL when shipping B2B orders
• Best practices for launching and scaling B2B
• Creating an exceptional sales rep experience
• How brands are using AI to streamline their operations

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