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As an ecommerce business, understanding your contribution margin is crucial for making informed decisions about your operations. At a high level, contribution margin is the amount of revenue remaining after all variable costs have been subtracted, and it is a key metric for determining the profitability of your product lines and pricing strategies. In this blog post, we will define contribution margin and explain the main components that go into its calculation. We will also discuss the importance of understanding contribution margin and provide examples of how you can optimize your operations to improve.
As an ecommerce business, understanding your contribution margin is crucial for making informed decisions about your operations. At a high level, contribution margin is the amount of revenue remaining after all variable costs have been subtracted, and it is a key metric for determining the profitability of your product lines and pricing strategies. In this blog post, we will define contribution margin and explain the main components that go into its calculation. We will also discuss the importance of understanding contribution margin and provide examples of how you can optimize your operations to improve.
In this blog post, we'll explore three key areas of multichannel customer experience: product development, fulfillment, and returns. By understanding the unique challenges and opportunities of each area, you can deliver a customer experience that builds loyalty and drives sales.
With the basic background information covered, this week’s article will give you specific, tactical information on what to expect during the implementation of EDI, technology partners in the space you should consider, and the long-term management of EDI connections.
In this blog post, we’ll discuss why EDI is so challenging to get right, some of the common terms you’ll need to know, and when it makes sense to consider pursuing EDI-based channels.
Expanding to wholesale as a multichannel merchant is a great way to increase GMV, move large amounts of inventory, increase brand awareness, and get your product into more people’s hands.
While marketplaces like Amazon can be extremely effective channels for customer acquisition because of the existing traffic, owning a direct-to-consumer (D2C) store enables you to have the highest level of control over the customer experience.
Over the past several years Amazon has continued to dominate as a leading eCommerce marketplace with over 200 million Prime subscribers, doubling from 100 million in 2018. With the unparalleled customer experience of Prime for fulfillment and selection, Amazon is the preferred place to buy things online for many consumers.
