eCom Fundamentals - Contribution Margin
As an ecommerce business, understanding your contribution margin is crucial for making informed decisions about your operations. At a high level, contribution margin is the amount of revenue remaining after all variable costs have been subtracted, and it is a key metric for determining the profitability of your product lines and pricing strategies. In this blog post, we will define contribution margin and explain the main components that go into its calculation. We will also discuss the importance of understanding contribution margin and provide examples of how you can optimize your operations to improve.