FOR BEAUTY & WELLNESS BRANDS SCALING INTO RETAIL

Lot tracking, compliance, and subscriptions built for beauty brands scaling into retail

Purpose-built for Shopify beauty & wellness brands managing lot tracking, expiration dates, regulatory compliance, subscription boxes, and retail partnerships.

Trusted by Nécessaire, WILD Cosmetics, Evereden, BoomBoom and other leading beauty innovators on Shopify

Request a Demo

Trusted by leading beauty brands

The biggest reason why we ended up moving to Fulfil, was our partnerships with retailers like Nordstrom, Sephora, Mecca—those are big partners that we have. They wanted to connect with us via EDI. We needed to easily connect with them and our warehouse. I've worked with NetSuite in the past and Fulfil is more intuitive.

Thomas Alcalay, Director of Operations at Nécessaire
Read the full story
Thomas Alcalay

The Fulfil onboarding was half the time of our legacy ERP implementation. Being in 8 different markets, 5 different warehouses, we rely a lot on having a good ERP. Fulfil is much easier to navigate. We're really happy and big proponents of Fulfil.

Freddy Ward, Co-Founder & CEO at Wild
Freddy Ward

This is our third ERP. Coming to Fulfil has been a breath of fresh air. Our migration to Fulfil has been unlike any other.

John Pinto, CEO & Founder at BoomBoom
Read the full story
John Pinto

Leveraging Fulfil as a tracking tool to track our costs and forecasts is really important right now, especially when there is so much uncertainty in the supply chain.

Janaye Pohl, Director of Operations
Read the full story
Janaye Pohl

HPN Supplements used Fulfil to double shipping volume in 10 months.

HPN Supplements, Performance Nutrition Brand
Read the full story
HPN Supplements
THE CHALLENGE

Operational Challenges Unique to Beauty & Wellness

Beauty brands face operational challenges that require specialized systems.

Lot & Batch Tracking

Track individual production batches with unique lot numbers, manufacturing dates, and expiration dates for regulatory compliance and quality control.

Expiration Management

Prevent shipping expired products with FEFO (First-Expired, First-Out) logic, expiration alerts, and automated inventory disposition rules.

Formulation & Manufacturing

Manage complex formulations, track raw material inventory, and maintain bill of materials for every product with ingredient-level traceability.

THE SOLUTION

Track Every Product From Manufacturing to Customer

LOT & BATCH CONTROL

Complete Traceability

Track every unit from manufacturing through customer delivery with batch-level visibility. Cut recall response time from days to hours with automated customer notification and complete lot traceability.

  • Unique lot numbers for each production batch
  • Manufacturing and expiration date tracking
  • Automated recall management and customer notification
Batch Tracking Example
Product: Anti-Aging Serum
Batch #: BA-2024-0315
Mfg Date: March 15, 2024
Exp Date: March 15, 2026
Bill of Materials Example
Hydrating Face Cream - 50ml:
• Hyaluronic Acid 5g
• Vitamin E Oil 3g
• Shea Butter 10g
• Aloe Vera Extract 8g
• Base Emulsion 24g
Track every ingredient with lot numbers and expiration dates
MANUFACTURING & FORMULATION

Track Raw Materials to Finished Goods

Manage formulations with Bill of Materials (BOMs), track ingredient inventory, and maintain complete traceability from raw materials to finished products.

  • Bill of Materials for every formulation
  • Raw material tracking with lot numbers
  • Ingredient substitution for supply chain flexibility
Works With Contract Manufacturers and Co-Packers

Whether you manufacture in-house or use multiple co-packers, Fulfil maintains visibility:

  • Track production across multiple manufacturing locations
  • Receive finished goods with lot numbers from co-packers via EDI
  • Certificate of Analysis (CoA) storage and retrieval by lot number
EXPIRATION CONTROL

Never Ship Expired Products

Automated FEFO (First-Expired, First-Out) picking, expiration alerts, and disposition workflows protect your brand. FEFO ensures products closest to expiration ship first, reducing waste and preventing expired product complaints. Unlike FIFO (First-In, First-Out), FEFO prioritizes by expiration date rather than receipt date.

Dramatically reduce product waste with automated expiration management. Set your own timeframes based on product shelf life:

  • Alert at 90 days before expiration for advance promotion planning
  • Mark for clearance at 60 days with automatic discount pricing
  • Block from fulfillment at 30 days to prevent near-expiry shipments
  • Auto-disposition for disposal removes expired inventory from active stock

All timeframes are fully customizable based on your product categories.

Expiration Management Timeline
Automated Workflows:
  • 90 days: Get advance warning to run promotions
  • 60 days: Automatic discount pricing for clearance
  • 30 days: Prevent shipments of near-expiry products
  • Expired: Remove from active stock automatically
Protect your brand and ensure compliance
Subscription Benefits
Predictable Revenue
Higher LTV
Better Inventory Planning
Customer Retention
SUBSCRIPTION COMMERCE

Run Subscriptions, Auto-Replenishment, and Membership Programs

Manage subscription boxes, auto-replenishment, and membership programs with intelligent inventory allocation. Improve subscription retention with inventory allocation that prevents stockouts.

  • Flexible subscription cycles and billing schedules
  • Curated box management with variant selection
  • Automated inventory allocation for upcoming shipments
RETAIL & WHOLESALE

Sell Everywhere Your Customers Shop

Integrate seamlessly with major beauty retailers via EDI. Automate order processing, inventory synchronization, and compliance documentation for Sephora, Ulta, Nordstrom, Target, and CVS.

  • EDI integration for automated purchase orders and ASNs
  • Real-time inventory allocation between DTC and wholesale
  • Compliance documentation (lot numbers, expiration dates, ingredient lists)
Connect with Leading Beauty Retailers
Sephora
Nordstrom
Target
CVS Pharmacy

And 100+ other retail partners

SAMPLES & PROMOTIONS

Manage Samples and Gift-With-Purchase Promotions

Beauty brands live and die by samples and GWP offers. Fulfil makes it easy to manage promotional inventory separately from sellable stock while automating inclusion rules.

  • Automatic sample inclusion based on order value or products purchased
  • GWP inventory tracking separate from sellable inventory
  • Sample kit assembly and fulfillment workflows
  • Promotional bundle management for limited-time offers
Sample Automation Example
Rule: Orders over $75 Include: Hydrating Serum Sample (5ml)
Rule: Skincare category purchase Include: Face Cream Sample (10ml)
Rule: Holiday promotion Include: Limited Edition Gift Set
Return Workflow
1
Customer initiates return
2
Automated RMA based on product category
3
Quarantine pending inspection
4
Quality hold or disposal with documentation
RETURNS & QUALITY CONTROL

Handle Returns and Defective Products Safely

Cosmetics returns require special handling due to hygiene and safety concerns. Fulfil provides automated workflows to manage returns, quarantine defective batches, and maintain disposal documentation for regulatory compliance.

  • Automated return authorization based on product category (sealed vs. opened)
  • Quarantine workflows for returned products pending inspection
  • Lot-based quality holds for defective batches
  • Disposal documentation for regulatory compliance
QUALITY & TRACEABILITY

Built for Beauty Industry Standards

Stay compliant with FDA, GMP, and retailer requirements. Cut recall response time from days to hours with batch-level traceability.

FDA Ingredient Disclosure and Labeling Requirements
Track formulations, ingredient sourcing, and allergen information for regulatory compliance
GMP (Good Manufacturing Practices) Documentation
Batch testing, Certificate of Analysis (CoA) management, and quality control workflows
Retailer-Specific Compliance
Meet Sephora, Ulta, Target vendor requirements with automated documentation
Lot Tracking for Voluntary and Mandatory Recalls
Instant customer notification and complete batch traceability for rapid recall response

Why Beauty Brands Choose Fulfil Over Legacy ERPs

Traditional ERPs were not designed for beauty operations. The problems:

Clunky Lot Tracking

Generic ERPs bolt on batch tracking as an afterthought. Setting up lot numbers, expiration dates, and FEFO logic requires expensive customization.

No Subscription Intelligence

Enterprise systems treat subscriptions like any other recurring order. They do not understand curated boxes, variant selection, or inventory allocation for upcoming shipments.

Rigid Formulation Management

Legacy ERPs make ingredient tracking painful. Bill of materials, raw material substitutions, and component-level traceability require heavy customization.

Fulfil is purpose-built for modern beauty brands. Lot tracking, expiration management, subscription boxes, and retail EDI work out of the box.

Frequently Asked Questions

What is the best ERP for Shopify health and beauty brands?
Fulfil is the best ERP for Shopify health & beauty brands because it was purpose-built for modern DTC and omnichannel operations. Unlike legacy ERPs built for manufacturing decades ago, Fulfil handles batch tracking, expiration management, subscription fulfillment, and multi-channel retail operations with near real-time Shopify synchronization. Leading brands like Nécessaire, WILD Cosmetics, and Evereden use Fulfil to scale operations while maintaining compliance and quality standards.
How does Fulfil track batch numbers and expiration dates?
Fulfil provides lot-level inventory tracking where each production batch receives a unique lot number with manufacturing date, expiration date, and associated quality documents. When products are received, shipped, or moved in the warehouse, Fulfil tracks which lot is used. This enables instant recall management, FEFO picking logic, and complete traceability from raw materials through customer delivery.
Can Fulfil manage subscription boxes?
Yes. Fulfil handles subscription boxes with flexible billing cycles, curated box management, and automated inventory allocation. You can manage different subscription tiers, allow customer customization, and forecast inventory needs based on subscription volume. Fulfil integrates directly with Shopify for subscription management, ensuring near real-time order synchronization and automated fulfillment.
Does Fulfil integrate with Shopify?
Yes. Fulfil offers a near real-time two-way integration with Shopify that syncs orders, inventory, products, and customer data. When a customer places an order on Shopify, it appears in Fulfil within seconds. When inventory is received or shipped in Fulfil, Shopify inventory levels update automatically. This ensures accurate inventory across all sales channels and prevents overselling.
How does Fulfil help with FDA compliance and ingredient tracking?
While Fulfil is not an FDA compliance tool, it provides the foundation for quality management through comprehensive ingredient tracking, Bill of Materials management, and lot traceability. You can track formulations with ingredient-level detail, maintain certificates of analysis (COAs) for each batch, and manage quality control workflows. This makes it easier to demonstrate traceability and respond to audits or recalls.
Can Fulfil connect with retail partners like Sephora, Ulta, and Target?
Yes. Fulfil includes EDI integration with major retail partners including Sephora, Ulta, Nordstrom, Target, CVS, Walgreens, and 100+ other retailers. Purchase orders flow automatically from retail partners into Fulfil, inventory updates are sent in near real-time, and compliance documents (like ASNs and invoices) are generated automatically according to each retailer's requirements.
How does Fulfil compare to NetSuite, SAP, and other ERPs for beauty brands?
Traditional ERPs like NetSuite and SAP were built for manufacturing decades ago, not modern DTC beauty brands. They require expensive customization for basic beauty operations like lot tracking, FEFO picking logic, subscription boxes, and retail EDI. Fulfil is purpose-built for Shopify beauty brands with these capabilities out of the box. You get near real-time ecommerce integration, automated expiration management, and compliance workflows without costly implementation projects. BoomBoom switched to Fulfil as their third ERP and called the migration "a breath of fresh air" compared to previous implementations.
What makes Fulfil different from other ERPs for beauty brands?
Fulfil is the only ERP purpose-built for modern DTC and omnichannel brands selling on Shopify and other platforms. Unlike legacy ERPs built for traditional manufacturing, Fulfil handles the complexity unique to beauty & wellness brands: lot tracking, expiration management, subscription fulfillment, retail EDI, and near real-time ecommerce integration. Beauty brands can launch on Fulfil in weeks, not months, without expensive customization projects.
How does Fulfil prevent expired cosmetics from shipping?
Fulfil uses FEFO (First-Expired, First-Out) picking logic that automatically directs warehouse staff to pick products closest to expiration first. You can configure expiration buffers (like "do not ship products expiring within 90 days") and disposition workflows that automatically quarantine or mark down products approaching expiration. Alerts notify operations teams of expiring inventory, enabling proactive management.
Does Fulfil support bill of materials for cosmetic formulations?
Yes. Fulfil provides multi-level Bill of Materials (BOM) functionality where you can define every ingredient, component, and packaging material required to produce a finished product. Each ingredient can have its own lot tracking and expiration management. When you manufacture a batch, Fulfil consumes the correct quantities of raw materials, tracks which lots were used, and creates a new finished goods lot with complete ingredient traceability.
Can health & beauty brands manage both DTC and wholesale operations in Fulfil?
Yes. Fulfil is built to handle omnichannel operations including DTC (Shopify, Amazon), wholesale B2B portals, retail EDI, and marketplaces—all in a single system. You get unified inventory visibility, channel-specific pricing and packaging, and automated order routing. Leading health & beauty brands like Nécessaire, BoomBoom, and Cora use Fulfil to manage complex multi-channel operations while maintaining compliance and quality standards.
How does FEFO work in Fulfil's warehouse management system?
FEFO (First-Expired, First-Out) in Fulfil works by automatically sorting available inventory by expiration date during order picking. When a picker scans a location, Fulfil directs them to the lot with the nearest expiration date that still meets your buffer requirements. You can configure different FEFO rules by product type, customer channel, or warehouse zone. This ensures older inventory ships first while preventing expired products from reaching customers.

Ready to Scale Your Beauty Brand?

Join Nécessaire, WILD Cosmetics, and other leading beauty brands that trust Fulfil for lot tracking, compliance, and growth.

Request a Demo