About HPN Supplements
HPN Supplements was established in 2010 as a multi-brand supplement company operating with a team of 15 people. The company manages 7 unique supplement brands, shipping to 75 countries from 2 warehouse locations.
HPN Supplements operates in the complex world of nutritional supplements, where managing multiple brands with shared inventory, outsourced production, and strict quality requirements creates significant operational challenges.
The Challenge: Spreadsheets and Fragmented Systems Limiting Growth
As HPN Supplements managed 7 unique brands across multiple sales channels, their reliance on spreadsheets and point solutions created critical operational bottlenecks that limited their ability to scale.
Spreadsheets and Point Solutions for Inventory Tracking
HPN Supplements relied on spreadsheets and point solutions for inventory tracking across their 7 brands. This manual approach created inaccurate inventory counts and made it difficult to maintain visibility into stock levels across brands and channels.
Separate Software Instances for Each Brand
The company operated separate software instances for each of their 7 brands, requiring manual data aggregation to understand overall business performance. This fragmentation made it impossible to efficiently manage inventory that could be shared across brands.
8-Week Lengthy Purchasing Cycle
The purchasing process consumed 8 weeks from identifying inventory needs to receiving stock. This lengthy cycle meant HPN Supplements was constantly behind on inventory planning, leading to stockouts and missed sales opportunities.
No Scan to Pick/Pack Requirements
Without scanning capabilities, the warehouse team relied on manual verification during picking and packing. This lack of technology-enabled verification led to mispicks and shipping errors that impacted customer satisfaction.
No Visibility into Outsourced Production Materials
HPN Supplements outsourced production of their supplement products, but lacked visibility into the materials used in manufacturing. This blind spot made it difficult to track costs accurately and ensure quality control.
Limited Shipping Capacity
The operational constraints limited HPN Supplements to 300 orders per day. This ceiling on shipping capacity directly limited revenue growth and made it difficult to capitalize on marketing campaigns or seasonal demand spikes.
Difficulty Tracking Inventory Transfers Between Brands
With inventory potentially shared across 7 brands but tracked separately, transferring inventory between brands was difficult to track accurately. This complexity created inventory discrepancies and skewed sales velocity calculations.
Inaccurate Inventory Counts and Skewed Sales Velocity
The combination of manual tracking, separate systems, and poor visibility into transfers resulted in inaccurate inventory counts. These inaccuracies skewed sales velocity calculations, making data-driven purchasing decisions nearly impossible.
The Solution: Unified Platform with Multi-Brand Listing Management
HPN Supplements partnered with Fulfil to implement a comprehensive ERP platform that would consolidate their 7 brands into one unified system while enabling sophisticated inventory management across brands.
Fulfil's Listing Management Capabilities
The solution that solved HPN's complex multi-brand inventory challenge was Fulfil's Listing Management:
"We needed to have all of our inventory in one location, and be able to cross sell it among multiple brands to separate sales channels - the way that Fulfil solves this problem using Listings is absolutely fantastic and it solves all of our problems."
— HPN Supplements Team
Listing Management enabled HPN to maintain single pooled inventory while presenting it across multiple brands and sales channels, eliminating the inventory transfer tracking nightmare.
Single Pooled Inventory Tracking
Fulfil consolidated all inventory from HPN's 7 brands into single pooled inventory tracking. This unified view provided accurate inventory counts and eliminated the discrepancies created by tracking inventory separately for each brand.
Scan to Pick and Scan to Pack Functionality
Fulfil's Scan to Pick and Scan to Pack capabilities brought technology-enabled verification to HPN's warehouse operations. Warehouse staff scanned items during picking and packing, ensuring accuracy and preventing mispicks.
Days of Cover Feature for Inventory Management
The Days of Cover feature provided HPN with data-driven insights into inventory needs. Rather than relying on manual calculations and gut feel, the team could make purchasing decisions based on actual sales velocity and inventory levels.
Tracking Outsourced Production Workflow
Fulfil's capabilities enabled HPN to track outsourced production workflow, providing visibility into the materials used in manufacturing their supplement products. This visibility improved cost tracking and quality control.
Results: Doubled Capacity and Operational Excellence
The implementation of Fulfil transformed HPN Supplements' operations, enabling them to double shipping capacity while dramatically improving accuracy and reducing purchasing cycle times.
Doubled Daily Shipping Volume
The most dramatic result: HPN Supplements doubled their daily shipping volume from 300 to 600 shipments. This doubling of capacity was achieved with the same team size, demonstrating the efficiency gains from better systems and processes.
Stopped Mispicks
The Scan to Pick and Scan to Pack functionality stopped mispicks entirely. Technology-enabled verification ensured the right products were picked and packed for every order, eliminating a major source of customer dissatisfaction.
Virtually Eliminated Shipping Errors
The combination of scanning capabilities, unified inventory management, and better processes virtually eliminated shipping errors. Orders shipped accurately, reducing returns, customer complaints, and the costs of correcting mistakes.
Reduced Purchasing Cycle from 8 Weeks to 2 Weeks
The purchasing cycle was reduced from 8 weeks to just 2 weeks—a 75% reduction in cycle time. The Days of Cover feature and unified inventory visibility enabled faster, more confident purchasing decisions.
Onboarded 2 Additional Brands
With efficient multi-brand operations enabled by Fulfil's Listing Management, HPN Supplements successfully onboarded 2 additional brands. The scalable platform made it straightforward to add brands without proportional increases in operational complexity.
Accurate Inventory Counts
The single pooled inventory tracking delivered accurate inventory counts across all 7 brands. The team could confidently make decisions based on reliable data rather than dealing with constant discrepancies.
Improved Sales Velocity Calculations
With accurate inventory data and proper tracking of inventory movements, sales velocity calculations became reliable. This improved data enabled better forecasting and inventory planning.
Visibility into Production Materials
The ability to track outsourced production workflow provided visibility into materials used in manufacturing, improving cost tracking and enabling better quality control.
Cross-Selling Among Multiple Brands
The Listing Management capabilities enabled effective cross-selling of inventory among HPN's multiple brands to separate sales channels, optimizing inventory investment and maximizing sales opportunities.
The partnership between HPN Supplements and Fulfil demonstrates how the right ERP platform enables multi-brand operations at scale. By replacing spreadsheets and fragmented systems with Fulfil's unified platform and sophisticated Listing Management, HPN Supplements doubled shipping capacity from 300 to 600 orders per day, reduced purchasing cycles by 75%, and virtually eliminated shipping errors—providing the operational foundation to continue scaling their 7-brand supplement business.