Merchants / Sola Wood Flowers
Overview All merchant stories

How Sola Wood Flowers Improved Operational Efficiency and Slashed Shipping Times in Half with Fulfil

Key Results

50%
Reduction in shipping time
Custom orders ship in 7 days instead of 14
20-30%
Operational efficiency gain
Improved overall operational efficiency

Products Used

  • ✓ Inventory Management
  • ✓ Order Management
  • ✓ Warehouse Management
  • ✓ Manufacturing
  • ✓ Financial Management
  • ✓ Shopify Integration
  • ✓ Amazon Integration

The implementation support was well beyond what was expected. This is the first time we've ever paid for an implementation fee and felt good about it.

Alex Ledoux
Co-Founder of Karta Ventures
Sola Wood Flowers

Overview

Sola Wood Flowers crafts custom sola wood blooms for weddings and events—so many that they're featured at nearly 10% of weddings in the US. As part of Karta Ventures, Sola Wood Flowers operates complex manufacturing across global facilities, managing 200+ employees and thousands of SKUs.

Before Fulfil, siloed software led to inefficiencies, costly manual work, and sluggish order timelines. By consolidating their five siloed financial and operational systems into Fulfil's all-in-one platform, Sola Wood Flowers saw tangible improvements to service, speed, and profitability.

The Challenge: Outgrowing a Patchwork Tech Stack

For years, Sola Wood Flowers used a "duct tape solution" involving separate systems for warehouse management (WMS), enterprise resource planning (ERP), order planning, and replenishment. This web of disconnected tools led to data silos, manual errors, and painful processes. At peak moments, such as during national sales campaigns, order spikes overwhelmed existing workflows.

Alex Ledoux, Co-Founder of Karta Ventures and CEO/COO of Sola Wood Flowers, notes, "If we had a sale over a weekend and got 5,000 orders, those all had to be manually gone through to manipulate the data."

Mehtab Bhogal, Co-Founder of Karta Ventures, describes their previous ERP: "I was stuck at the warehouse one day from 6:00 a.m. to 11:00 p.m. because our previous ERP was from the 90s mixed with a few stapled-on modules … The WMS was so slow that it actually costs you money."

Why Fulfil: An All-in-One, Modern, Ecommerce-Native ERP Solution

Sola Wood Flowers chose Fulfil for its unified approach. As Alex explains, "What separated Fulfil was the fact that the ERP side is very strong, but it has equally as strong a production module and the WMS is also very strong."

By moving Sola Wood Flowers' operations—including inventory management, production management and warehouse management—to Fulfil, Sola Wood Flowers unlocked tightly integrated workflows and visibility across their operations. As Mehtab notes: "This is the only ERP I feel comfortable recommending the WMS module on. Fulfil's Shopify integration is as "plug and play" as it gets. Thanks to Fulfil, we solved integration headaches in less than a quarter."

Implementation: Live in 30 Days—Even While Moving Countries

"The implementation support was well beyond what was expected. This is the first time we've ever paid for an implementation fee and felt good about it."

— Alex Ledoux, Co-Founder of Karta Ventures

While legacy ERPs loop in third-party implementation teams, Fulfil manages all implementations in-house and takes a configuration-over-customization approach. This enables brands to work directly with the Fulfil team and go live within weeks. Switching ERPs is notorious for delays; Sola Wood Flowers managed the transition in parallel with relocating its core production and fulfillment operations abroad. Alex attests, "We implemented Fulfil while moving our production and fulfillment center from Utah to Mexico. We were on a very quick timeline, which Fulfil was happy to help with."

Mehtab adds: "Our ERP transition with Fulfil was right on schedule. The integration team was good enough to move us over during October for a complex co with manufacturing. Their team member owning the transition was always around to help. This made things infinitely faster than any other ERP transition I have done."

"I've done 5+ ERP transitions. They are always slowed down by 2 things: Something the ERP provider lied about in the sales process or an ERP provider's slow team that only works 9 to 5. Now you have to build custom functionality with a 3rd party that is insanely expensive and slow. Fulfil is way more up front about a brand being a fit or not with their capabilities. There were very few surprises for us as far as ERP implementations go vs. the other times I've done an ERP implementation. It's the only time I've bought an ERP and did not feel scammed" - Mehtab

Results: Efficiency Improvements and Reduced Shipping Timelines

Operational Impact

Fulfil's order management capabilities and native integrations with Shopify, Amazon, and Faire enabled Sola Wood Flowers to streamline previously manual workflows. Faire workflows that previously had to be manually recorded in multiple systems have been automated since moving to Fulfil.

Automation through Fulfil's Shopify integration eliminated the need for up to 12 overseas team members who were previously manually manipulating order data. "That obviously saved some money, but I think the accuracy is the bigger part of that. The process is way more bulletproof," Alex says.

Accelerated Fulfillment and Production

Fulfil's production module allowed granular tracking of every manufacturing order, worker, and process. Alex notes, "We can see, at a very granular level, how long each person is spending on an order. This improved operational efficiency 20 to 30%."

Alex reports: "Before, we were in the 14-day range to ship custom orders. Now, most custom orders are shipping within a week. We've cut our shipping speed in half as a whole, and that's largely due to Fulfil."

"Before, we were in the 14-day range to ship custom orders. Now, most custom orders are shipping within a week. We've cut our shipping speed in half as a whole, and that's largely due to Fulfil."

— Alex Ledoux, Co-Founder of Karta Ventures

Financial ROI

Fulfil's financial management capabilities have provided enhanced visibility and granular reporting into Sola Wood Flowers' true costs of goods sold, enabling them to revisit their pricing and cost structure on a product-by-product basis to further optimize margins.

Mehtab shares, "Saved 1.2% of revenue thanks to an ops improvement we found because of Fulfil's production module. My guess is we'll find maybe 2.5%, maybe 3% after we fully implement all the potential wins we have found so far. Pretty exciting."

A Platform for Growth

With Fulfil, Sola Wood Flowers launched a second production facility in India and now manages multi-country inventory seamlessly via a single platform. "We definitely would not have been able to move as quickly or as seamlessly without Fulfil," says Alex.

And the Fulfil team's transparency and commitment shine through. Alex adds, "The founding team is about as solid as you can get. The team is definitely dedicated to growing the platform in a meaningful way."

In Their Words

On Fulfil's Support

"Still shocked by how good the customer service team is at Fulfil. So refreshing dealing with Fulfil vs. other ERPs. They just jump in and proactively solve instead of telling you you're on your own. Our main point of contact is fully familiar with our business. Makes tickets very easy to resolve. Their team actually jumps in too instead of giving you mediocre answers and pushing you somewhere else like other ERP providers." - Mehtab Bhogal

"If you gave me 10x the budget, I'd still use Fulfil. We're tiny compared to some of their larger customers and still have no problem getting excellent support instantly."

— Mehtab Bhogal, Co-Founder of Karta Ventures

On Technology

"It feels like it's from 2025 and not the 1990s. I love the rate of fast feature releases, and I get excited whenever I get an email with new updates. If you have anxiety logging into your ERP, reach out to Fulfil." - Mehtab Bhogal

On ROI

"Fulfil is like the only software and subscription I'm happy to pay the bill…You feel like you're getting more bang for your buck every year as the system continues to improve." - Alex Ledoux

Originally published in 2025. Sola Wood Flowers continues to run on Fulfil today.

Watch the story.

See how Sola Wood Flowers runs on Fulfil.

View video transcript
I think it's probably improved operational efficiency like 20 to 30%, just because we're able to manage people to a much tighter degree, people and processes I should say. We're using Fulfil for Sola Wood Flowers. We sell across several channels, have a couple different production facilities both in Mexico and India, and then do fulfillment internationally. Before moving to Fulfil, we had a classic duct tape solution. We had a separate WMS, separate ERP, separate planning and reordering replenishment logic. With Fulfil, we tied all those together. That's really what we're trying to solve: how do we get everything in one place where it's super easy to use. What separated Fulfil was the fact that the ERP side is very strong but it has an equally strong production module. For us, that means we have a 60 to 70 person production team using the production module, so every manufacturing order starts and stops, and we have very granular level reporting on each production worker's output. And then the WMS is also very strong. A lot of these ERPs in the modern day stack, their WMS is very weak. They're not really meant for large-scale batch picking or wave picking. Fulfil's WMS is super competitive across the board. We do everything in-house with production and fulfillment. So having a strong WMS and a strong production module was a big benefit. The other piece was Fulfil's channel script, which is basically how the data gets fed from Shopify or wherever your sales channel may be, with small tweaks to that data before it gets fed into Fulfil. Before using Fulfil, we sell flowers online and we have 70 different colors and you can choose three different colors. So you have basically unlimited options and you're kind of stuck against Shopify's native color variants. Before, we had a team of 10 to 12 employees manually transcribing our production orders. Now that's fully automated with metafields. In terms of being able to manipulate the data in a very automated and scalable fashion from your sales platform to Fulfil, that was a total game changer. Fulfil is very Shopify native. A lot of platforms claim they are Shopify native, but as soon as you run into any kind of nuance, the whole process breaks. For us, having one clean place that we can really invest in was great. We implemented this while we were moving our production facility from Utah to Mexico. We did both at once on a very quick timeline. Fulfil reacted and was happy to help with a timeline, which is not always the case. Sometimes you're on their timeline, not on your timeline. The level of support was well beyond what was expected. I think this is the first time we've ever paid for an implementation fee and felt good about it. We had a dedicated rep who actually knew what they were doing, who really understood the nuance of the product and also our company. We were up and running with the ERP and WMS within 30 days. Then the production module, based on our decision, we decided to wait a few months on that side. But it was very smooth. You're definitely not going to get that with NetSuite or some of the other guys in terms of speed. We can see on a very granular level how long each person is spending on a production order, and we can compare that. We can also see the time between orders, which I think is sometimes as impactful as the time spent. Our biggest win with the production module was we were able to identify employees that weren't up to par, so we could work with them to get them up to speed faster. And we were losing a lot more time between production orders than we thought. On the front-facing side, we're able to look at product type by product type and make sure our pricing and cost line up with our assumptions. In many cases they have not, so we had to redirect that. A lot of companies work off of time studies. As much as that's a helpful tool, this is real-world data on a consistent basis. The main benefit for us was that it's integrated. We didn't have to rely on two different data sources. The WMS is very good for being an all-in-one solution. We've seen a pretty significant improvement in terms of quality just because of the efficiency of being able to process production orders. Shipping speeds also improved. We do a lot of customization and made-to-order stuff. Since onboarding Fulfil, we're much faster from the day a customer places their order till the order ships. Before, we were in the 14-day range and we've cut that in half. Most custom bride orders are shipping within a week now, and a big piece of that is because we had so many manual processes before. The big thing for us is that the ERP and the system itself is consistently improving. If you look at something like NetSuite or most technology, it just doesn't really improve. With Fulfil, when I've met with the team, they're very honest about where they feel the opportunities are. They're very transparent in terms of how they're prioritizing. You feel like they're making progress on a consistent basis. You feel like you're getting more bang for your buck every year as the system continues to improve. Implementing a new ERP while moving countries is probably not what you're supposed to do. The fact that we did that speaks a lot to Fulfil. We've also launched a second production facility in India with Fulfil, and now that's fully seamless. We're able to manage inventory across our Mexico factory and our India factory. We definitely would not have been able to move as quickly or as seamlessly without Fulfil. I really believe in the software, and if you had to bet on Fulfil versus another ERP, I would definitely bet on Fulfil.

Ready when you are.

See how it works