Sola Wood Flowers crafts custom sola wood blooms for weddings and events—so many that they’re featured at nearly 10% of weddings in the US. As part of Karta Ventures, Sola Wood Flowers operates complex manufacturing across global facilities, managing 200+ employees and thousands of SKUs.

Before Fulfil, siloed software led to inefficiencies, costly manual work, and sluggish order timelines. By consolidating their five siloed financial and operational systems into Fulfil’s all-in-one platform, Sola Wood Flowers saw tangible improvements to service, speed, and profitability.

The Challenge: Outgrowing a Patchwork Tech Stack

For years, Sola Wood Flowers used a “duct tape solution” involving separate systems for warehouse management (WMS), enterprise resource planning (ERP), order planning, and replenishment. This web of disconnected tools led to data silos, manual errors, and painful processes. At peak moments, such as during national sales campaigns, order spikes overwhelmed existing workflows. 

Alex Ledoux, Co-Founder of Karta Ventures and CEO/COO of Sola Wood Flowers, notes, “If we had a sale over a weekend and got 5,000 orders, those all had to be manually gone through to manipulate the data.”

Mehtab Bhogal, Co-Founder of Karta Ventures, describes their previous ERP: “I was stuck at the warehouse one day from 6:00 a.m. to 11:00 p.m. because our previous ERP was from the 90s mixed with a few stapled-on modules … The WMS was so slow that it actually costs you money.” 

Why Fulfil: An All-in-One, Modern, Ecommerce-Native ERP Solution

Sola Wood Flowers chose Fulfil for its unified approach. As Alex explains, “What separated Fulfil was the fact that the ERP side is very strong, but it has equally as strong a production module and the WMS is also very strong.” 

By moving Sola Wood Flowers’ operations—including inventory management, production management and warehouse management—to Fulfil, Sola Wood Flowers unlocked tightly integrated workflows and visibility across their operations. As Mehtab notes: “This is the only ERP I feel comfortable recommending the WMS module on. Fulfil’s Shopify integration is as “plug and play” as it gets. Thanks to Fulfil, we solved integration headaches in less than a quarter.” 

Implementation: Live in 30 Days—Even While Moving Countries

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While legacy ERPs loop in third-party implementation teams, Fulfil manages all implementations in-house and takes a configuration-over-customization approach. This enables brands to work directly with the Fulfil team and go live within weeks. Switching ERPs is notorious for delays; Sola Wood Flowers managed the transition in parallel with relocating its core production and fulfillment operations abroad. Alex attests, “We implemented Fulfil while moving our production and fulfillment center from Utah to Mexico. We were on a very quick timeline, which Fulfil was happy to help with.”

Mehtab adds: “Our ERP transition with Fulfil was right on schedule. The integration team was good enough to move us over during October for a complex co with manufacturing. Their team member owning the transition was always around to help. This made things infinitely faster than any other ERP transition I have done.”

“I’ve done 5+ ERP transitions. They are always slowed down by 2 things: Something the ERP provider lied about in the sales process or an ERP provider’s slow team that only works 9 to 5. Now you have to build custom functionality with a 3rd party that is insanely expensive and slow. Fulfil is way more up front about a brand being a fit or not with their capabilities. There were very few surprises for us as far as ERP implementations go vs. the other times I’ve done an ERP implementation. It's the only time I've bought an ERP and did not feel scammed”  - Mehtab

Results: Efficiency Improvements and Reduced Shipping Timelines

Operational Impact

Fulfil’s order management capabilities and native integrations with Shopify, Amazon, and Faire enabled Sola Wood Flowers to streamline previously manual workflows. Faire workflows that previously had to be manually recorded in multiple systems have been automated since moving to Fulfil.    

Automation through Fulfil’s Shopify integration eliminated the need for up to 12 overseas team members who were previously manually manipulating order data. “That obviously saved some money, but I think the accuracy is the bigger part of that. The process is way more bulletproof,” Alex says.

Accelerated Fulfillment and Production

Fulfil’s production module allowed granular tracking of every manufacturing order, worker, and process. Alex notes, “We can see, at a very granular level, how long each person is spending on an order. This improved operational efficiency 20 to 30%.”

Alex reports: “Before, we were in the 14-day range to ship custom orders. Now, most custom orders are shipping within a week. We’ve cut our shipping speed in half as a whole, and that’s largely due to Fulfil.”

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Financial ROI

Fulfil’s financial management capabilities have provided enhanced visibility and granular reporting into Sola Wood Flowers’ true costs of goods sold, enabling them to revisit their pricing and cost structure on a product-by-product basis to further optimize margins.  

Mehtab shares, “Saved 1.2% of revenue thanks to an ops improvement we found because of Fulfil’s production module. My guess is we’ll find maybe 2.5%, maybe 3% after we fully implement all the potential wins we have found so far. Pretty exciting.”

A Platform for Growth

With Fulfil, Sola Wood Flowers launched a second production facility in India and now manages multi-country inventory seamlessly via a single platform. “We definitely would not have been able to move as quickly or as seamlessly without Fulfil,” says Alex.

And the Fulfil team’s transparency and commitment shine through. Alex adds, “The founding team is about as solid as you can get. The team is definitely dedicated to growing the platform in a meaningful way.”

In Their Words

On Fulfil’s Support

“Still shocked by how good the customer service team is at Fulfil. So refreshing dealing with Fulfil vs. other ERPs. They just jump in and proactively solve instead of telling you you’re on your own. Our main point of contact is fully familiar with our business. Makes tickets very easy to resolve. Their team actually jumps in too instead of giving you mediocre answers and pushing you somewhere else like other ERP providers.” - Mehtab Bhogal

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On Technology

“It feels like it’s from 2025 and not the 1990s. I love the rate of fast feature releases, and I get excited whenever I get an email with new updates. If you have anxiety logging into your ERP, reach out to Fulfil.” - Mehtab Bhogal

On ROI

“Fulfil is like the only software and subscription I’m happy to pay the bill…You feel like you’re getting more bang for your buck every year as the system continues to improve.” - Alex Ledoux

Ready to streamline your operations?

Schedule a demo to learn more about how Fulfil can help you run an efficient, profitable eCommerce brand while streamlining complex operations, fulfillment and production.