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Product data management is the foundation of successful eCommerce operations. This session provides comprehensive guidance on structuring products, variants, and BOMs in Fulfil while maintaining synchronized listings across channels and efficient catalog management workflows.
Whether you're launching new products, managing complex variant structures, or optimizing existing catalogs, this training will help you build scalable product architectures that support growth without creating operational complexity.
In this webinar, you'll learn about:
Strategic product and variant architecture: Learn how to design logical product hierarchies and reusable product templates, create efficient categories and variant structures, and implement naming conventions that scale across thousands of SKUs while maintaining clarity and searchability in Fulfil.
Attribute management: Understand the differences between attributes, categorization and merchandise hierarchy and how to create product attributes to manage, track and report on relevant product data.
Cross-channel price lists and listing management: Discover how to maintain consistent product information across all sales channels, handle channel-specific requirements, manage pricing variations, and ensure listings stay synchronized as products evolve.
Bill of Materials (BOM) setup for kits and bundles: Explore how to configure BOMs for product kits, manage component inventory, handle partial availability scenarios, and maintain accurate costing for complex product assemblies.
