Ship furniture profitably. Scale into Target. Manage it all in one system.

Fulfil is specifically designed for Shopify home goods brands managing complex operations like bulky product shipping, product bundles, and wholesale partnerships. Unlike generic ERPs, Fulfil offers native Shopify integration, dimensional weight calculations for furniture shipping, intelligent multi-warehouse routing, and EDI connectivity for major retailers like Target, Wayfair, and Walmart. Brands like HexClad, Caraway, and Fable trust Fulfil to manage their DTC and wholesale operations seamlessly.

Fulfil automatically calculates dimensional weight (dim weight) for bulky items like furniture and large home goods, ensuring accurate shipping costs. The system integrates with freight carriers and parcel services to provide real-time rate shopping, helping you select the most cost-effective shipping method. For example, a 15 lb product with dimensions of 24" × 18" × 12" has a dim weight of 30 lbs—Fulfil captures this automatically to prevent shipping cost surprises. The platform also supports special handling requirements, white glove delivery coordination, and distributed inventory management to keep bulky products closer to customers and reduce freight costs.

Yes, Fulfil excels at managing product bundles and kits for home brands. Whether you're selling dinnerware sets, bedding collections, or room packages, Fulfil maintains component-level inventory tracking so you can sell items individually or as part of a bundle. The system automatically allocates inventory across bundle and individual SKUs, supports dynamic bundle pricing and promotions, and manages gift set assembly and kitting workflows. For instance, a 16-piece dinnerware set with individual plates, bowls, and mugs can be sold as a complete set while still tracking each component's availability separately.

Yes, Fulfil provides EDI (Electronic Data Interchange) connectivity for major retail partners including Target, Walmart, Wayfair, Amazon Vendor Central, Macy's, and many other national retailers. This allows home goods brands to automatically receive purchase orders, send advance ship notices (ASNs), manage invoicing, and sync inventory levels with retail partners. The platform handles channel-specific pricing, profitability analysis by retailer, and both drop-ship and bulk order fulfillment—enabling seamless wholesale operations alongside your DTC Shopify business.

Fulfil is purpose-built for modern DTC and wholesale home brands, unlike legacy ERPs designed for traditional retail. Key differentiators include: native Shopify integration with real-time sync; automatic dimensional weight calculations for bulky products; intelligent multi-warehouse order routing to minimize freight costs; flexible bundle and kit management with component-level tracking; EDI connectivity for major home goods retailers; landed cost calculation for accurate profitability; and a modern, user-friendly interface that doesn't require extensive training. Brands like HexClad and Caraway chose Fulfil specifically because it understands the operational complexity of home goods businesses.

Absolutely. Fulfil is designed to manage both DTC (direct-to-consumer) Shopify operations and B2B wholesale partnerships from a single platform. You can maintain separate pricing for retail and wholesale channels, track channel-specific profitability, manage EDI orders from major retailers, fulfill drop-ship requests, and allocate inventory strategically across DTC and wholesale. Many home goods brands start with DTC on Shopify and later expand into retail partnerships with stores like Target, West Elm, or Crate & Barrel—Fulfil scales seamlessly to support this growth without requiring a system migration.