BraceAbility is growing 40% year over year while saving $100,000 in operational costs with Fulfil's workflow automation


BraceAbility is on the mission of helping people manage their pain, and help them get back to life. They sell a variety of braces that support the everyday person and athletes alike.

BraceAbility functions as an omni-channel retailer, selling through Shopify, Amazon and dropshipping. However, they found that each additional channel compounded their operations complexity. Without a single system that oversaw all inventory and orders, their shipping times were delayed, which meant customers had to wait longer to receive their order, and their Amazon on-time ship rate was hit.

BraceAbility employees were also stuck doing repetitive and time consuming tasks that could otherwise be used for customer experience. Since making the switch to Fulfil for their order and warehouse management, BraceAbility has automated many of their workflows which has saved them over 5000 hours over the year, and enabled them to get their products to their customer faster with same day shipping.


Cedar Falls, Iowa








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Automation and proper order and inventory oversight provided by Fulfil has allowed BraceAbility to focus on their growth, and given their employees the freedom to go back to serving their customers a delightful experience.

BraceAbility is projected to grow by 40% in 2019 - they expect to sell 350 000 braces this year, up from 250 000 in 2018.